Take The Private Label Checklist Challenge


Answer the Questions Below in the Private Label Checklist as Accurately As Possible.

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1.

Is Your All-In Product Cost 1/3 or Less of the Average Selling Price?

 

 
 

2.

*Is the Estimated Daily Sales of the Top 3 Competitors 5 or More Units?
 
 

3.

*Does the Top Competitor Have 250 or More Product Reviews?
 
 

4.

*Is the Average Star Rating 4 and Above for the Top 3 Competitor’s Products?
 
 

5.

The Top 3 Competitor Have 5 High Quality Photos in Their Listing?
 
 

6.

Do the Top 3 Competitors Each Use All 5 Bullet Points?
 
 

7.

Is Your Product a Consumable?
 
 

8.

Is Your Product a Liquid?
 
 

9.

Will Most People Know How to Use the Product Without Reading the Instructions?
 
 

10.

Is the Product Easily Broken in Shipping?
 
 

11.

Does the Product Have an On Off switch?
 
 

12.

Is the Weight of the Shipped Product Less Than 1 lbs?
 
 

13.

Is it a Seasonal Item (Christmas, Halloween, etc.)?
 
 

14.

Is Your Product Often Given as a Gift?
 
 

15.

Can Most People Buy a Similar Product Within a 10 Mile Radius of Their Home?
 
 

16.

Is the MOQ (Minimum Order Quantity) 500 Units or Less?
 
 

17.

Is There a Major Brand in Your Product Category?
 
 

18.

Does Your Product Category Have 125k Searches or More for the Top 3 Product Keywords?
 
 

19.

Is This a Hot Trendy Product?
 
 

20.

Can You Afford to Give Away at Zero Cost 20 Units or More to Get Reviews?
 
 

21.

Can You Afford to Spend $20 a Day for a Month on Sponsored Ads?
 
 

22.

Are There 10 or More Listings Selling a Product Very Similar to Yours?
 
 

23.

Is Your Product in a Niche that People are Fanatical About?
 
 

24.

Is the Time From When You Place the Order Till the Time It’s Live on Amazon a Month or More?
 
 

25.

*Is the BSR (Best Seller Rank) Less Than 10k for the Top 5 Competitor Products
 
 

26.

Is the Target Market Women?
 
 

27.

Is theTarget Market Baby Boomers?
 
 

28.

Is Your product In a Non-Restricted Category?
 
 

29.

Is Your Product Sourced in the USA?
 
 

 

*You can get this data from a tool like Jungle Scout.

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This checklist was developed for people selling in the US Market on Amazon.com. It can be used by those not selling in the US market. Questions 2, 3, 18 & 25 may not relate equally to your market.

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